London Ethnic was created as a desire to embrace London’s ever-changing edgy and ethnic trends. The Shoreditch Marketplace we recently launched on londonethnic.com/, represents it to the fullest.
Since our first catwalk shows for London Fashion Week, the designers’ creations that joined our fashion showcases displayed a strong inclination towards the non-conformist out-of-the-lines Shoreditch attitude.
Bold prints, flashing colours, ethnic detailing, fringes, oversized and torn garments were nonchalantly showcased by healthy looking models throughout the catwalks.
The idea rose from the trendsetting attitude of Londoners and is materialised by daring British designers that think outside the box.
Shoreditch Marketplace is more than just an e-store, it is a fashion statement!
London Ethnic for LFW SS14 photos:
Rise Superclub LFW SS14 Party and Catwalk Show:
London Ethnic Chelsea Summer Fashion Showcase. Friday 27th June 2014:
Visit Shoreditch Marketplace for the lastes designer updates: https://londonethnic.com/product-category/shoreditch-marketplace/
We have launched two new style-oriented e-store platforms, Shoreditch Marketplace & Mayfair Marketplace, on londonethnic.com/ which showcase talented creations by London’s upcoming and established designers.
Reflecting London’s vibrant style we have created these two platforms which represent two prominent styles of London as an easy way to stroll & shop through the pieces that suit your style.
Shoreditch Marketplace: Shoreditch has become the new hub for London’s rising fashion elite. It’s a name that has become synonymous with creativity and innovation in fashion. Shoreditch Marketplace is inspired by this vibrant and stylish hotspot and is the perfect place to shop cutting-edge designs for the spontaneous Londoner with a gritty and urban edge that loves to dare & set trends.
Mayfair Marketplace: Mayfair is one of the most exclusive areas in Europe with London’s highest concentration of five-star hotels. Mayfair Marketplace is inspired by this luxurious side of London and is the ideal place to shop London’s high-end, sleek, stylish, sophisticated and elegant designs that are classic timeless pieces.
All products displayed on our Shoreditch and Mayfair Marketplaces are exclusively produced in Great Britain. That helps ensure the garments are made ethically whilst providing you with authentic London fashion from one-off bespoke pieces to ready-to-wear garments.
Visit Shoreditch Marketplace here: https://londonethnic.com/product-category/shoreditch-marketplace/
Visit Mayfair Marketplace here: https://londonethnic.com/product-category/mayfair-marketplace/
On Friday the 19th of February 2016, we showcased our new ‘Made in London” Autumn/ Winter 2016 collection in a private fashion soiree at the Oxford House gallery in Bethnal Green.
Following our previous collection’s theme “Urban Legend”, our designer Hannah Lloyd Jones kept the sense of geometric shapes and architectural influence and broadened it with a variety of colours and layered detailing.
The Romanesque architecture, the arches and colours of Royal Albert Hall were the inspiration that gracefully shifted into layered block colour dresses, high waist trousers and cropped tops.
As an aspiring ethical fashion label we made sure the collection is produced in the United Kingdom and featured dresses and trousers’ samples of different sizes, which were showcased by our healthy looking models.
The highlight of this collection showcase is the Teal block dress designed exclusively in support of the Ovarian Cancer charity Campaign “Ovacome”. The dress will be auctioned during “Tea with Ovacome goes Vintage” charity event and all proceeds will go towards helping the “Ocavome” charity.
The night was a great opportunity for ethical and fashion bloggers, buyers, press and photographers to mingle and share their thoughts on the future of fashion and in particular on the ethical fashion.
Our dear friend and designer Victoria Charles displayed her latest sophisticated millinery collection which was modelled and showcased alongside our AW16 collection garments.
A special thank you for our sponsors Top Herd & Easy Bean that kept our guests entertained with their delicious and tasty organic products.
On Friday 20th November, London Ethnic hosted a fashion & politics debate on ‘How UK democracy has inspired and shaped British fashion’, held in the Jubilee Room of Westminster Palace.
The event was hosted by TV presenter Keith Maynard and held talks by MPs, Lords and Baronesses such as Baroness Valentine and founder of Made in Britain, Kate Hill.
The event was an official part of Parliament Week, the aim of which is to engage a wide variety of people in politics.
Invitees included the Fashion Association of Britain, Make it British, Grazia magazine, Selfridges, Libertys, House of Fraser as well as fashion students, press, bloggers and photographers.
The speakers talked about the ways in which fashion and politics are linked together and how fashion trends often emerge from the social and political developments.
Something mentioned many times during each debate was the need for more subjects regarding ethical fashion to be talked within schools and universities.
The event was also a chance for London Ethnic to showcase A/W 15 collection, named Urban Nature and inspired London’s architecture.