Coco Chanel: “Fashion is architecture; it is a matter of proportions”
Our inspiration for SS16 campaign will be based on London architecture and buildings. Fashion and architecture are more than casual acquaintances. Both disciplines entail filling voids with contours, swoops, and planes, albeit on markedly different scales. Sometimes, however, the cross-pollination of concepts is intentional. As fashion terms like “draping,” “weaving,” and “pleating” propagate throughout the architectural world, and methods of building construction incorporate themselves into garment-making, the relationship between the two grows more intimate by the day.
The buildings and places around us can be a valuable source of design ideas – from shapes, forms and patterns, to materials, colours and textures. A blend of wearabilty and creativity is essential to create a high end, ready to wear collection.
Mood Board point of view:
Geometric patterns, cut-out panels
Pistachio Minty green
Washed out look
Organic tinted pastels
Pleats, structured look and tailored cut
.Design a ready to wear capsule collection of 5-8 outfits using the moodboard and
information above as inspiration.
Candidates selected will meet with the team at London Ethnic with their collection designs. Successful designs will be manufactured for our SS16 collection.