London Ethnic for Fashion Revolution Day” 24 April 2015
London Ethnic joined the global movement “Fashion Revolution Day” which was launched after the horrific Rana Plaza catastrophe in Dhaka on 24 April 2013. The factory collapse led to 1133 victims dead and thousands more injured, casting a dark shadow over the history of fashion.
London Ethnic hosted their second commemoration for the fashion workers who lost their lives that terrible day, in London at the Lollipop Gallery on 24th April 2015.
The event raised money for their families and increased awareness of the human work exploitation in fashion brands and the importance of ethical and sustainable principles in the fashion industry.
“We are an ethical fashion house that produces all of our clothes locally. We know the names of all of the artisans who produce our garments, the conditions they work in and have visited them in London.” – Saumen Kar, London Ethnic’s CEO.
The fashion presentation included brand-new ready-to-wear designs from the London Ethnic House produced in collaboration with in-house designers Eleanor Johnson and Nuria Carvajal Garcia with designer Reece Walywn Curtis.
The AW15 collection is comprised of structured, geometric designs inspired by the London Skyline. The color palette reflects London’s street and skies in sophisticated hues of blue and grey.
London Ethnic introduced for Fashion Revolution Day guests the new “London Ethnic Organica” skincare range, ethically handmade in the English countryside.
The new beauty collection is packed full of nourishing organic ingredients sourced from sustainable plants. Organic farming is better for the farmers, the environment and our bodies so you get all the great health benefits whilst helping to protect the planet.
The invite-only event gave the opportunity for politicians, leading ethical fashion campaigners, press, bloggers, photographers, models and members of the fashion industry to discuss the ethics of fashion. Speakers talked about how it is could be possible that thousands of people were harmed making clothes that the wearers of the clothes, and the label ordering the clothes, knew nothing about. More positively, the emphasis was on what the fashion industry and consumers can do to help make sure that such tragedies are never repeated.
Rushanara Ali of the Labour party said “This is a cause that I feel personally very passionate about. We can make a difference through ethical fashion companies. I was part of the Parliamentary group that visited Bangladesh after the tragedy. What happened was a crime. We need to make sure that these kinds of man-made accidents never happen again.”
Alistair Poulson from the Green Party said: “Consumers are interested in where their products come from and they are far ahead of politicians and companies.”
Anna McMullen, representative from the charity ‘Labour Behind the Label’ encouraged guests to ask labels “Who Made My Clothes?” – which became a globally trending hash-tag on twitter. She said, “The Fashion Industry has an amazing capacity for change. It can change the world.“
There were complimentary drinks sponsored by Chi, nibbles by Urban Fruit and Cortez Treats and an exhibition from the artist Dragica Carlin entitled: ‘A Myriad of Marks’. Musical entertainment was provided by guitarist Luca Fiore and saxophonists Oli Orletto and Julian Costello.
As an ethical fashion label we will be supporting Fashion Revolution Day and every other event that promises to promote the fair and right treatment for the fashion workers, that respects the environment and the eco-system & we encourage you to do the same…