Our showroom event on the other hand was buzzing with entrepreneurs, photographers and models with their mini editorial and fashion students on Monday.
There was a hearty display of dried fruit by Urban Fruit, crisp bread by Easy Bean and organic olive oil by Eliris.
We also displayed our hand crafted organic beauty products from “Organica” beauty line, reformulated and in new eco-friendly packaging.
The main event however was the AW15 and SS16 collections that complemented the backdrop of a rainy SOHO, which gave context to the clothes on display.
Visitors throughout the two days were excited about the industry talk by editors from Glass magazine and were happy to hear about the ins and outs of how the collection came to be.
Why organic skincare?
Helps biodiversity and avoids the damaging effects that the pesticides cause to the environment and the living creatures. Does not contain artificial chemical fertilisers or genetically modified corps. Organic farming creates organic oils which contain a bigger amount of nutrients and anti-oxidants.
How long does it take for an organic cream to be made?
Depends on the size of the batch but approx. 1.5 hours.
What is it special about the process? What does it include?
For a cream it is all about the emulsifying of the water ingredients with the oil ingredients. Mainly a lot of stirring. The procedure is the same if the oils are organic or not.
Where does the smell derive from?
Organic plant oils do have a stronger smell than non-organic refined oils and sometimes this can cause a problem as some oils do have unpleasant smell. Most non-organic creams are made with mineral oil which has no smell and this is one of the reasons for its use, plus it is extremely cheap. A non-organic cream may contain an added 0.5% of natural plant oil as a selling/marketing point, but our creams only contain plant oils (organic and fair trade when possible) at 10% or more. Essential oils are added for smell. They are chosen for smell as well as their therapeutic benefits.
Are the organic skincare products same efficient as other anti-age products?
It all depends on the products/ingredients you are comparing. A quick answer would be a definite yes. A organic anti-ageing face cream’s every ingredient has been chosen for it’s anti-ageing properties so it is bursting with ingredients such as: blueberry seed oil, rosehip oil, avocado oil, pomegranate oil, carotene, vitamin e, aloe vera, Q10, millet seed extract, spilanthes acmella flower extract, hyaluronate, sandalwood, frankincense.
Studies and reports are done on ingredients for their properties and benefits so I pick the best when choosing my ingredients for my products.
What is best for my oily skin?
Thinner, lighter oils are recomended for you, as they will not clog the pores and are higher in linoleic acid for instance rosehip, safflower oils.
What is best for my dry skin.
Dry skin needs heavier oils higher in omega 7 (palmitoleic acid) and omega 9 (oleic acid) eg. macadamia, avocado, olive oils.
What is best for my sensitive skin?
Essential oils can sometimes be a problem for sensitive skins especially the citrus oil although people react differently to different things. Sometimes a light facial oil can be better than a cream for those with very sensitive skin.
We all want to look young and have a healthy looking skin, but are we using the right products?
When choosing the right skin care product for you face, you need to find out what your skin needs.
Basically by asking three important questions that every counter girl will ask you:
- How does your skin feel after being washed?
- Is the T-zone (forehead-nose-chin) oily or dry in comparison to the other part of the face?
- What are your skin concerns?
- It is recommended to select products that are made from natural organic ingredients. Skincare products may comprise a range of synthetic and inorganic ingredients in them which can cause skin irritations and many other undesired side effects. This is not the case for organic beauty products which are made from a selected range of natural ingredients.
- Organic products are developed and grown without the aid of insecticides, synthetic pesticides, herbicides, fungicides or any other artificial chemicals and toxic substances.
- Organic skin care products are made from the extracts and oils of various organic plants. They are a mix of these oils and essences put together. As a result they give the products their colour and smell, which is not fostered with artificial chemicals.
Follow 3 basic skincare steps in your everyday life:
Step 1- Cleanser:
This first important step to remove all the surface impurities from your skin, including the day’s makeup, pollution, oils and dead cells and purify it. But choose wisely a product that preserves your skin balance and PH so you don’t risk dehydrating it by using the wrong cleanser.
Organica Foaming Face Wash: The Tea Tree and Lemon Cleanser has wonderful properties that make it a popular natural agent for curing all three types of infectious organisms: fungus, bacteria, and virus. Therefore it is the best ingredient for the fight of acnes with it’s anti-bacterial properties. While Turmeric is an antiseptic used to fight pimples and breakouts, it removes redness from acne and other types of scarring, reduces inflammation and evens out skin discolorations. Organic safflower and jojoba oils are added to replace the lipid barrier and moisture in the skin and to prevent your face from feeling tight.
Organica Hot Cloth Cleansing Oil: The organic cleansing oil gently and effectively cleans the skin by dissolving all traces of makeup, dirt and impurities without stripping your skin of its natural protective layer. Packed with antioxidants it also protects the skin against environmental damage. Grapefruit and lime for normal/oily skin & orange and lime for dry skin.
Step 2- Toners:
It is the second step to deeply cleaning the skin as it opens the pores and cleans the bacteria living inside the cells. The toner is designed to further cleanse the skin and shrink the appearance of pores. It is important to always use the toner after the cleanser, as it tightens and closes the pores after deeply cleaning the skin. With the toner you end the cleaning stage and prepare your skin for the full creams treatment.
Organica Face Toner: A cooling, high grade, pure organic floral water formed during the distillation of organic tea tree (for oily/normal skin) or orange blossom leaves (for dry skin). The face toner soothes and supports the skin depending on its needs and also helps to reduce its redness and give a vibrant glow.
Moisturizing your face during the day and also protecting it from the sun rays should be your most important every-day action. When selecting a facial cream, bear in mind what your skin needs but don’t neglect the SPF- protecting effect. Studies suggest that a regular skincare routine can save your skin 10-aging years.
Moisturising is the final step to smooth, radiate and make your skin more firm, in order to prevent the wrinkle forming from the facial expressions, dehydration and age, also to nourish and hydrate it.
Organica Nourishing Day Cream: A beautiful light cream for daily nourishment and protection and to improve skin elasticity and softness. Rich in antioxidants which help the fight against free radicals. Easily absorbed and won’t clog pores. Green tea and mandarin for normal/oily & Macadamia and rosehip for dry skin types.
Organica Spot Gel & Mask: Made from a special blend of plant extracts that are known for their antibacterial, antiseptic and anti-fungal properties to help with spot prone skins. This versatile gel can be dabbed onto spots or used as a facial mask.
Submitting your body to excessive sun rays, non moisturizing or exfoliating it, will cause the skin to age quickly. The signs can be more visible in the décolletage area, forearms and hands.
The three steps of daily care routine: Cleanse, Exfoliate & Moisturize, should apply for your body skin as well.
Cleanse: When picking your body wash, make sure you are choosing a gentle product that cleanses effectively without drying your skin. For more your skin absorbs in the inside a big amount of products we put onto it, therefore harsh chemicals may reach the inside of your body through the open pores.
Invigorate, nourish & protect! Gentle, biodegradable cleansers that effectively clean your body without drying your skin.
After a long working day, add oils & salts to your normal bath. Organic aromatherapy essential oils help to ease muscular aches and ease muscular aches and pains.
The organic oils will leave your skin hydrated and moisturised. Pour 10-15ml into a running bath and sit back and relax.
Exfoliate: In order get rid of body blemishes and make the skin more responsive to moisturizers, make sure to exfoliate it with the right products. Choose a gentle exfoliator that won’t dry or damage the skin.
A brown sugar scrub scented with Peppermint and Eucalyptus made with invigorating essential oils in a rich shea butter balm.
Moisturize: As we mentioned above, your body skin is just as important as your facial skin and should get the same daily care you dedicate to your face to nourish and speed down the aging process.
Rich organic shea butter whipped with organic oils of calendula and peach kernel to soften, nourish & protect your skin.
A light, easily absorbed lotion to deeply hydrate and soothe your whole body. Handmade with a careful blend of organic coconut butter and organic oils of jojoba, safflower and apricot kernel. Full of essential fatty acids and vitamins to especially moisturise, nourish and protect dry skin.
Hands & Feet: Our hands and feet suffer from the exterior environment factors apart from being neglected and not nourished regularly. Our hands get too dry and red especially in the winter or from the house cleaning products. Our feet suffer the consequences of our work & lifestyle.
Add a small hand cream in your bag pocket & put your foot lotion next to your body lotion so next time you moisturize you’ll remember.
A thick creamy blend of organic shea butter and safflower, sunflower and olive oils to hydrate and protect hands from the environment. This hand cream is easily absorbed and leaves hands soft and supple with a beautiful lemongrass scent.
A refreshing foot lotion to hydrate and moisturize tired feet. Lemongrass and tea tree help to ease muscle aches and excessive perspiration.
Shop “Organica” body products here: http://www.londonethnic.com/product-category/beauty-3/londonethnicorganica/
London Ethnic joined the global movement “Fashion Revolution Day” which was launched after the horrific Rana Plaza catastrophe in Dhaka on 24 April 2013. The factory collapse led to 1133 victims dead and thousands more injured, casting a dark shadow over the history of fashion.
London Ethnic hosted their second commemoration for the fashion workers who lost their lives that terrible day, in London at the Lollipop Gallery on 24th April 2015.
The event raised money for their families and increased awareness of the human work exploitation in fashion brands and the importance of ethical and sustainable principles in the fashion industry.
“We are an ethical fashion house that produces all of our clothes locally. We know the names of all of the artisans who produce our garments, the conditions they work in and have visited them in London.” -Saumen Kar, London Ethnic’s CEO.
The fashion presentation included brand-new ready-to-wear designs from the London Ethnic House produced in collaboration with in-house designers Eleanor Johnson and Nuria Carvajal Garcia with designer Reece Walywn Curtis.
London Ethnic introduced for Fashion Revolution Day guests the new “London Ethnic Organica” skincare range, ethically handmade in the English countryside.
The new beauty collection is packed full of nourishing organic ingredients sourced from sustainable plants. Organic farming is better for the farmers, the environment and our bodies so you get all the great health benefits whilst helping to protect the planet.
The invite-only event gave the opportunity for politicians, leading ethical fashion campaigners, press, bloggers, photographers, models and members of the fashion industry to discuss the ethics of fashion. Speakers talked about how it is could be possible that thousands of people were harmed making clothes that the wearers of the clothes, and the label ordering the clothes, knew nothing about. More positively, the emphasis was on what the fashion industry and consumers can do to help make sure that such tragedies are never repeated.
Rushanara Ali of the Labour party said “This is a cause that I feel personally very passionate about. We can make a difference through ethical fashion companies. I was part of the Parliamentary group that visited Bangladesh after the tragedy. What happened was a crime. We need to make sure that these kinds of man-made accidents never happen again.”
Alistair Poulson from the Green Party said: “Consumers are interested in where their products come from and they are far ahead of politicians and companies.”
Anna McMullen, representative from the charity ‘Labour Behind the Label’ encouraged guests to ask labels “Who Made My Clothes?” – which became a globally trending hash-tag on twitter. She said, “The Fashion Industry has an amazing capacity for change. It can change the world.”
There were complimentary drinks sponsored by Chi, nibbles by Urban Fruit and Cortez Treats and an exhibition from the artist Dragica Carlin entitled: ‘A Myriad of Marks’. Musical entertainment was provided by guitarist Luca Fiore and saxophonists Oli Orletto and Julian Costello.
As an ethical fashion label we will be supporting Fashion Revolution Day and every other event that promises to promote the fair and right treatment for the fashion workers, that respects the environment and the eco-system & we encourage you to do the same…
“LONDON ETHNIC-London Fashion Week Event supporting Global’s Make Some Noise charity”
On 20th February 2015 the London Ethnic label hosted an event for London Fashion Week supporting Global’s Make Some Noise Charity. The event was supported by the British Fashion Council, members of the London Fashion community and celebrities including Russell Brand, Caroline Flack and the NFL star James Anderson who came from the USA to the event. The event incorporated a catwalk of London Ethnic’s ethical Autumn/Winter15 collection designed by London-based designers and produced solely in the Capital.
The AW15 line’s inspiration is derived from London’s edgy street style to the conservative office clerks daily wear, all brought together in structured tailoring and simplistic shapes.
The catwalk featured a diverse range of London styles from tailored office and daily wear to cocktail dresses, menswear prints and kilted trousers. The hues of seaweed, black transitioning icy blue pastels, mustard and bright corals dominated the womenswear.
The catwalk was accompanied by an electro pop performance by the British band KubaLove.
Global’s Make Some Noise is a national charity that helps disadvantaged children and young people across the UK. Global, the Media & Entertainment company, which is home to the famous brands Heart, Capital FM, Classic FM, Smooth, LBC, Capital Xtra, XFM and Gold, has pulled together all its stations, reaching a combined 23.2 million people every week, to unite behind one cause.
The Press Night Club, in the heart of London’s Piccadilly Circus played host to the event and the drinks reception that kicked off after the models catwalk.
The event was also sponsored by Planet Organic, London Ethnic Organica Skincare, Mode IM model agency, Soho Skin and Minor Figures.
Vogue Magazine – Fashion Scout, Ones To Watch
Evening Standard – Lifestyle “Fresh-faced: New Year skincare resolutions to make this 2015”
Eluxe Magazine – “10 ‘Quietly’ Eco Friendly Fashion Brands”
Tlife Magazine, Greece – Party for the Fashion Week in London with the Greek air!
Mr. Green Blog – At the opening of London Fashion Week
The Baltic Times – Luxury, Opulence, Decadence and Bourgeois Elegance
London Ethnic showcased the Autumn/Winter15 designer collection made of one-off garment pieces from London based designers: Kelly Bromfield, Lizzie Atkins, Aisha Feroze, Reece Walwyn Curtis and Melissa Jade Young.
The inspiration for the AW15 line derived from London’s edgy street style trends to the conservative office clerk’s daily wear, all brought together in structured tailoring and simplistic shapes.
The collection also featured a mix of cocktail dresses, menswear prints and kilted trousers.The hues of seaweed and black, transitioning to icy blue pastels, mustard and bright corals dominated the womenswear AW15 line.
The menswear collection, designed by Lizzie Atkins incorporates colorful prints, maxi-flair trousers, dark gray shirts and blazers.
London Ethnic’s London Fashion Week party in support of Capital FM’s “Global’s Make Some Noise” charity campaign was hosted at Press Night Club, in the heart of London’s ever crowded area, Piccadilly Circus.
The night was inspirited by the electro-pop performance of CubaLove Music Band which performed throughout the entire catwalk show.
Later on the guests, including Luke Friend and James Anderson attended the champagne reception that kicked off after the catwalk show.
The Professional Beauty show is one of the largest beauty and spa trade shows in Europe so to be a part of it is very exciting for us and the London Ethnic brand.
Popularity for London Ethnic Organica keeps on growing, and having been featured in the Evening Standard, we’re keen to meet retailers and show them what we have to offer and discuss with them what’s coming up for the Organica brand.
We showcased our best selling products from the range including our Nourishing Day Cream and Sugar Body Scrub and demonstrated why you should choose organic beauty products.
All of the products in the London Ethnic Organica range are handmade in small batches in the English countryside using organic natural ingredients, so your skin receives the very best nourishment it needs.
Notes: London Ethnic is a member of the ‘Fashion Association of Britain’, ‘The Ethical Fashion Forum’, the ‘Made in Britain’ organisation and an official partner for Parliament Week.