London Fashion Week Sep 16
Once again London Ethnic hosted a Fashion party celebrating London’s most exciting new homegrown labels for London Fashion Week with catwalk shows, drinks, music, free snacks and fun till late.
The Event took place in Chelsea’s latest exclusive club Vaudeville. Doors were opened from 6:30pm with complimentary drinks for early-comers. After the showcases guests were welcomed to stay for an after-party that went till 2:30 am. DJ Andy Purnell, who was selected by Team GB to perform at Rio 2016, was on the decks for the after-party.
There were several catwalks throughout the evening with the opportunity to meet the designers and people behind the labels. International TV presenter Stevie French was the presenter for the evening. With her charm and bubbly personality she entertained the attendees and interviewed showcasing designers after catwalks, giving guests opportunity to get to know the talent behind the collections better.
Showcasing designers were:
Urban Root Eco
Designer Ruth Woldesalasie does not follow a moodboard but rather, finds inspiration from the cultures of the places she visits and as a religious vintage-shopper, she not only collects left-over textiles that she later uses on her collections but also up-cycles old vintage garments into one-of-a-kind bespoke garments that you won’t be able to shop anywhere else. Urban Roots Eco is a mixture of cultures, Ethiopian roots transcended into an eco urban style. Organic fabrics and vintage shop textiles.
Saba’s collection is inspired by a mixture of the Gothic Romantic theme. The layering of fabric is one of the main design features of her collection. She uses red and black laces to give her collection an extra romantic look. Saba’s target market is women aged from 20s to 40s who want to be comfortable but also want to look stylish.
Elan by Amelia
Elan by Amelia is a new British fashion label created by fashion designer Amelia Awele Nwajei. Her designs are a mixture of urban styles and African prints. What makes her brand unique is the creative fusion of African and western designs & style embodied in colourful African prints. Keeping it entirely British, Amelia trusts local manufacturers & fabric sources to bring her creation to life.
Inspiration includes historical and modern media and its methodologies, marionette puppets applying the concept of ones control of another as well as surveillance art and equipment.The collection applies the concept of ‘subliminal’ effect, using highly detailed garment features distracted with busy prints, representative of the surveillance of our busy social environment and the notion of being subconsciously aware, yet without direct recognition.
Louise Coleman is a London based illustrator and designer renowned for her unusual and unearthly prints. The creepy-meets-kitsch aesthetic featured in Louise’s designs evokes memories of the picturesque Norfolk landscape and eerie local lore that surrounded her early years. Inspired by wildlife, fairy tales, folklore and the macabre, Louise uses a combination of intricate illustrations, paintings and her ethereal photography to create haunting yet cute prints for luxury garments and fashion accessories. All products are made entirely in the UK; printed on premium fabrics and exquisitely hand finished
London Ethnic has developed its own in-house ‘Mayfair’ collection. All pieces are tailored in London with the finest local fashion artisans. The sleek, sophisticated pieces are designed to move away from fast fashion for a more classic look that can also be married with on-trend looks
The collection’s theme is movement and radial balance. Devika has also showcased her range of products at the Mahiki club in Mayfair and boutiques.
Tasty snacks for guests were provided by Propercorn, who were the official event sponsors.